Content: Your Great Digital Asset
The goal of content marketing is to attract, engage and acquire your target audience. Every business and market is different, and there is no one-size-fits-all approach for effective content marketing. That is why at The Tillery we like to take the time to create a focused content strategy. We want to make sure it geared to your brands and needs as well as a path to establishing credibility, creating customers and bringing in leads.
There are many different tactics but here are a few that we have experience with:
- Feature Articles
- Product Copy and Descriptions
- Social Media
- Email Campaigns
- Other Custom Content
Distribution is as important as creating content. It's important that your content gets in front of the right audience and more times than not your potential audience isn't following you on social media. At The Tillery, our job isn't just to help you create compelling content but to help you get your content to places it hasn't been before. This is an art form and its important that you choose the right channels for your content.
Did You Know?
78% of CMOs think custom content is the future of marketing (Source)